Author: Joel Livesey

Joel Livesey

Joel Livesey is Director of Partnerships, EMEA at The Trade Desk.

native video ads

Why native video will transform advertising & reduce adblocker usage

25 years ago, we signed up to one of the greatest deals in history. We accepted that, in order to receive unlimited access to the weird and wonderful world of the internet, we would see ads alongside our content.

This exchange is how all of that well-loved cat content is paid for - and underpins the entire web.

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