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Author: John Watton
I have 20 years’ marketing leadership experience in internet, e-commerce, enterprise software and SaaS. I've helped move markets, build awareness and generate demand at innovative businesses such as Oracle, Ariba, Cramer, ShipServ and now Silverpop.
Over the past 10 years I've specialised in connecting sales and marketing, pioneering the use of behavioural and social media strategies to drive demand. I was an early adopter of marketing automation technology, building award winning initiatives that drove revenue and increased conversion rates.
A regular speaker on content marketing, marketing automation and inbound marketing, my presentations have been viewed/downloaded over 10,000 times in the last year alone.