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Author: Jonathan Wolf

Jonathan Wolf

Brands that don’t listen, don’t compete

You may have seen our recently published Social Trends Report which featured some of the great takeaways from our Social Summit 2012 event.

Marketers from the likes of Walmart, 3M, WIRED Magazine, HomeDepot.com, Cabela’s and others came together at our annual event to share their thoughts about what works and what’s driving the young ecosystem of social. 

The prevailing view from attendees was that brands can gain an important advantage by not only listening to their customers, but also by responding and interacting.

Those brands who aren’t engaged, run the very real risk of falling off their customer’s radar, especially considering consumers’ expectations around brands’ ability to provide timely and relevant content across channels. 

In total, four key trends emerged.