Author: Joost de Valk

Joost de Valk

Why you’re probably missing a chance in search with video

SearchMetrics recently released a study into the changes in Google’s Universal Search results over the last year.

Universal Search is the way Google “blends” image, video, news, maps and shopping search results into the normal search results. 

In this post, I'll outline the ever increasing case for optimising video.   

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