tag:econsultancy.com,2008:/blog/authors/joost-de-valk Posts by Joost de Valk from the Econsultancy blog 2013-04-08T10:06:00+01:00 tag:econsultancy.com,2008:BlogPost/62476 2013-04-08T10:06:00+01:00 2013-04-08T10:06:00+01:00 Why you’re probably missing a chance in search with video Joost de Valk <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6738/old-tv-blog-third-blog-third.jpg" alt="" width="120"></strong></p> <p><strong>SearchMetrics recently <a href="http://www.searchmetrics.com/en/universal-search-study/">released a study</a> into the changes in Google’s Universal Search results over the last year. </strong></p> <p>Universal Search is the way Google “blends” image, video, news, maps and shopping search results into the normal search results. </p> <p>In this post, I'll outline the ever increasing case for optimising <a href="http://econsultancy.com/uk/reports/online-video-best-practice-guide">video</a>.   </p><p><a href="https://econsultancy.com/blog/62476-why-you-re-probably-missing-a-chance-in-search-with-video-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>