Author: Jordie van Rijn

Jordie van Rijn

Jordie van Rijn is an email marketing specialist with his company emailmonday. As an independent consultant, he helps businesses reach peak performance in email and marketing automation and guides MarTech selections. He founded  www.emailvendorselection.com.

What is a customer data platform? How is it different from a DMP or CRM?

Modern marketing relies on data, we can all agree.

So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology. 

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pillars of segmentation

Five advanced data and segmentation tactics for marketing and sales

These days, the marketing department is responsible for more and more of the sales funnel. It is no longer acceptable for marketing to pass along just any lead or contact.

Sales wants leads to be pre-qualified and “as hot as lava”. What were once the exclusive funnel stages for sales are now a shared responsibility, due to the increased use of marketing automation.

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