Julie has 10+ years International digital transformation, social business and business model innovation experience working in multiple industries with multi-discipline teams including software, advertising, customer insight, publishing, retail banking, health & fitness, education, translation services, veterinary services and social media monitoring organisations.
Plus an additional 10 years working in various roles within the software industry in Europe and Asia Pacific, where she setup the Greater China and ASEAN operations for a US software company.
Julie is passionate about the tremendous opportunities for new and established business offered by new digital and social technologies and has been the driving force in a number of innovation and transformation projects; led an online community based loyalty program startup in 2001-03, enrolled on a Masters in Strategic Markrting Management to research and wrote a dissertation "online communities: why do consumers participate? why should marketers care?" in 2003-04.
Julie has worked with at VP/Director level on strategic business development projects and innovation initiatives for both SME's and large multinational businesses including, Alterian, Ogilvy, HSBC, Lloyds Banking Group, Lexis Nexis and a range of SMEs in the UK, US and Hong Kong.