Who would have thought that the launch of micro video was going to revolutionise the way we think?
Less than 20 seconds of space is being filled with so many great and creative ideas, allowing good concepts to grow, and more importantly, allowing you and I to become part of them.
The power of crowdsourced video projects is on the rise. Now more than ever we can see examples of campaigns that use video to tell stories that come to life through the involvement of an online community.
It was all given a kickstart with the launch of micro video (Vine and Instagram), which is now taking over the way we and brands communicate with one another.
Have a look at how video is sneaking into our daily lives, where brands and society work together to create something that emphasises the role of creativity.
Is social media a good way to build an AIDS-free generation, raise philosophical questions, or inspire youngsters to learn and embrace more actions for positive change?
Sounds tricky, but there are projects out there that are pushing the awareness message in an unconventional way, helping the ambition to drive awareness go international.
The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method.
With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram.
And there are brands who not only aim to discover the joys of Instagram through traditional engagement and networking, but by creating immersive and innovative campaigns.