Author: Katharina Pesch

Katharina Pesch

A look at CVS Health’s purpose-driven approach to business transformation

The ANA’s Masters of Marketing conference draws more than 2,700 brand marketers.

It seems that every one of them is thinking about how to transform their companies to become more responsive, more flexible and more digital.  

Fortunately, there are inspiring stories from speakers like Norman de Greve, Senior VP and CMO of CVS Health, who described the journey to becoming a more purpose-driven company.

0 comments