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With online sales predicted to top £11bn this Christmas, it's incredible how many retailers still offer websites that are mere online catalogues and don’t allow you to shop.
In fact, even some high street chains are only now taking their first steps in e-commerce.
Unless you’re the NHS, police or a major retailer, your workforce is probably going to relax a bit over the festive period. For around two weeks, many companies will operate with a mere skeleton staff and the workers that do make it in will spend their days eating mince pies and leaving at three.
It’s one of my favourite times of year. But, if you’re serious about your search engine optimisation (SEO), company reputation, and online marketing, there are some things you simply cannot afford to slack off on, no matter how much holiday people are taking.
Here are my top five...
Has your business been enveloped by the Graze phenomenon yet? Have you noticed your employees or colleagues receiving small brown, bi-weekly boxes filled with nuts, olives and other nibbles?
This is a shining example of the success of network marketing.
Email marketing is easy to get wrong and difficult to do well, yet many firms fail to use the data they’ve captured to target their messages more effectively.
This means that they are effectively choosing to work blind and use guesswork to increase their open and click-through rate, when they could be working with real facts and figures about their recipients instead.
Many new clients believe that climbing the rankings is down to technical tweaking of the website, when actually it’s hugely influenced by the number of inbound links to a site.
You see, search engines like Google look at what value the rest of the web places on a particular web property.
Do you know, I nearly gave this the headline ‘How to target women online’, but I thought I might be misleading the reader…
Women outnumber men online, according to eMarketer research, and the proportion is growing. The number of female internet users has been gradually overtaking the number of men online since 2008.
I meet a surprising number of prospective clients who confess to having thoroughly disliked their previous SEO agency.
Many of them have simply run into the charlatans our sector unfortunately attracts, but I have encountered quite a few companies which have had decent optimisation work done on their behalf.
Landing pages are one of the most important elements of your website. It doesn’t matter how great your SEO efforts, how marvellous your product and how enthusiastic your staff; if your landing page doesn’t cut it, your customers will leave without purchasing.
A bad page will see your visitor bounce straight back to the search engine they came from.However, a good page will attract and hold their attention, while persuasively encouraging them to do whatever it is the page exists for. So how do you achieve this?
If your company is new to search engine optimisation (SEO) then you need to remain in control of the work that’s being done, whether you’re using an agency or you’ve hired someone in house.
Of course, not everyone has time to research optimisation tactics so they may not understand the work that’s being done on their company’s behalf. So here are my five tips to help you successfully manage your SEO team:
For those of you who follow me on Twitter, you might have seen that I recently joined Foursquare, admittedly to try and find out what all the fuss was about.
In actual fact I think it could provide great value to a lot of businesses, as well as certain individuals trying to promote a cause or product.
My search marketing agency runs a quarterly newsletter and I’m finding that writing it is almost as time consuming as maintaining a blog.
It’s also just as challenging, and in a similar way to an online corporate journal. You have to give the reader value, you have to behave sociably and not try to sell forcefully, you have to achieve your marketing goal and, on top of all that, you have to be interesting.
The marketing potential of Facebook is huge, but many companies struggle to devise a strategy that’s suitable for such a social platform.
But there are more than 400m active users of Facebook, meaning whatever your product or service, there’s a huge potential market there.
So, how can you use the platform to promote your brand? Here are some of the ways marketers can approach it.