Author: Kieran Flanagan

Kieran Flanagan

GDPR: Why the opportunities far outweigh the costs

Instilling trust in users can be a significant challenge for marketers. Every one of us has at one time been fooled by a mis-sold product, over-hyped service, or B.S. guarantee. 

These lies are annoying and could lead to a financial loss. However, they all pale in comparison to a far more serious trust issue. One which is forefront in the consumer’s mind every time they have to hand over their email address, telephone number, or personal details.

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The rapid growth of inbound marketing in the UK: infographic

79% of UK companies implemented inbound marketing strategies in 2014. This is a year-over-year growth of 25%.

That one stat highlights how fast inbound marketing has grown in the U.K and is comparable to the U.S adoption rate of 85%

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