Author: Lauren Evans

Lauren Evans

Four ways PPC has evolved beyond simply targeting keywords on desktop searches

Paid search has evolved way beyond the traditional keyword-based desktop ads where it all started.

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Why all the excitement surrounding Facebook’s Dynamic Ads?

It wasn't too long ago that people were saying that trying to sell products and services on social media would never be very successful.

Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true.

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