Author: Lexi Mills

Lexi Mills

Lexi Mills is a multi-award winning digital marketing expert. Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximize influence on human behavior. You can connect with her on LinkedIn or follow on Twitter.

lexi mills

Overcoming bias in the SEO & PR industries

I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.

SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.

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