Author: Lizzy Hillier

Lizzy Hillier

Lizzy Hillier is visualisation and content designer at Econsultancy.

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Behind Kylie Jenner’s success in a saturated cosmetics industry

Twenty one year-old Kylie Jenner made the news again last month after being ranked number 27 in the Forbes list of America’s 60 Richest Self-Made Women.

Her company Kylie Cosmetics has accrued an estimated $900 million since it was founded in November 2015, setting her on course to be the youngest self-made billionaire after a mere three years of business.

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How record-breaking ‘The Incredibles 2’ was backed by Disney's marketing machine

The long-anticipated sequel to The Incredibles exploded onto to our screens this summer and has proven to be one of the most popular films of the year so far. But how much of this was fuelled by Disney’s unparalleled marketing strategy?

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How museums are using immersive digital experiences

It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations.

Although millennials 'enjoy museums', they have also 'expressed concern that the content and mission of many museums may not be in sync with millennials' interest and values', according to millennialmarketing.com.

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Why I love Bethesda's ‘Fallout: 76’ teaser marketing campaign

The global video game market is forecasted to reach $115.8 billion by the end of this year, and Bethesda is just one of thousands of video game developers around the world.

With so many titles clambering for attention in such a saturated market, it takes something special to truly stand out (apart from a big budget). Here's why I think Bethesda's latest marketing campaign does just that.

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Considering colour blindness in UX design (with five examples)

Despite it affecting approximately one in 12 men and one in 200 women, colour blindness is often disregarded when designing for optimum user experience and accessibility. 

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How brands use colour psychology to reinforce their identities

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.

Some brands are so iconic that it is possible to identify them from just a single pantone colour without an accompanying logo. Others, including Cadbury, Barbie and UPS, have even gone so far as to trademark their defining shades. So why do brands place such importance on colour and what impact does it have on the way consumers perceive them?

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