Author: Lloyd Gofton

Lloyd Gofton

A PR consultant since 98, working agency-side, I am a director and Founder at Liberate Media ( a forward-thinking Integrated PR and social media consultancy.

Our team of senior-level consultants span the journalism, PR and social media disciplines and our focus is on delivering honest, results-driven and strategic consultancy.

Liberate Media is defined by its excellent knowledge of the market and strong industry and media contacts. Our mission is to push the boundaries of PR, and we are constantly adapting our techniques to reflect the way in which media and communications are evolving digitally.

Earning a place in the future of marketing

Marketing today has so many different guises that it’s impossible for professionals to live by one skill alone. 

Ten years ago there were clear divisions and defined roles and skillsets. PRs, writers, marketers, web developers and search marketers hardly spoke, let alone crossed into each other’s worlds.

The situation has changed dramatically since then and it’s time for the agency world to follow suit.