Email marketing is the communication glue within your digital marketing and all of this communication is trackable.
Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value.
With this in mind, reviewing success or failure is critical so that you can affect the change in your campaigns and the actual value those campaigns are bringing.
Like most people in the UK I loved the Olympics and the Paralympics; however I particularly enjoyed the Paralympics.
One of the programmes that I enjoyed the most was The Last Leg, so I was particularly pleased when Channel 4 brought this back. If you have not already seen it, it really is a must watch!
One of the features on the last leg is called #isitOK. Here the audience are asked to tweet questions that they would like the hosts to answer, using the hashtag #isitOK.
In homage to this programme I have decided to shamelessly plagiarise that format, including some of the most interesting questions I have been asked recently.