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Author: Luke Boudour

Luke Boudour

A Team Lead at Forward3D managing activity across PPC, display and social for clients in the retail sector with a speciality in fashion.

How do you improve your perfect PPC account? Simultaneous positional testing

By Horia Varlan on FlickrA well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.  

There are a number of approaches to this that can be effective, though in my opinion we find there’s one specifically that provides real value for our clients.