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Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.
For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.
The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update.
As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web.
Our Internet Statistics Compendium saw a wealth of fresh data hit its pages this month as we continue to keep abreast of the most significant digital trends.
With the best of our own in-house research and a range of stats from freely available third-party sources, our ISC covers everything from demographics of global internet users to ecommerce, social media, search and digital marketing strategies – and a whole lot more.
Today’s post, however, looks to the mobile arm of the compendium and specifically tablets.
From my somewhat objective freelance position I feel comfortable admitting I thought this year’s Digital Cream in London was the best I have attended.
We were blessed with the somewhat daunting sub-title: Agile working, collaborative tools, social enterprise and cloud based marketing tech.
The North America online audio section of our Statistics Compendium has seen some fascinating data added in the past few months.
Particularly in regards to how significant digital downloads and streaming are to US music fans in 2016.
The start of the year is a good time to dig into social trends.
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.
This month it is the social arm of the compendium that boasts some of the stand-out insights.
The strategy and operations arm of our Internet Statistics Compendium is one of the fastest growing documents within the ISC series.
Last month saw the addition of data published by ourselves in-house and a wealth of freely-available stats from a number of other research houses in the UK and beyond.
I thought I would use this post to share some of the most notable digital strategy trends according to business managers and employees as they reflect on 2015 and start planning for 2016.
The Chinese mobile landscape is a fascinating market to study.
On the first hand we see a vast population over a very large and diverse geography.
This has been the perfect condition for fast mobile growth in recent years, even nearing 100% penetration as we enter 2016.
December is almost here and many of us have already made a start on our Christmas shopping.
One of the most useful things about our Internet Statistics Compendium (ISC) is that it is a really quick way to browse festive trends from the last few years to get a good idea of how important digital channels will be to shoppers in the lead up to the 25th.
This month I thought I’d use this blog post to pick out some key stats – incorporated into the Ecommerce and Customer Experience documents of our ISC – to look at how Christmas 2015 might play out among online and multichannel retailers in the UK.
Ad blocking is a major talking point at the moment.
Apple’s recent allowance of ad blockers into its app store and a freshly updated version of the popular Adblock service which allows ‘Acceptable Ads’ have kept the subject in the limelight.
The July update to our Internet Statistics Compendium has recently gone live.
This month I want to draw your attention to some key stats which have found their way into the mobile arm of the compendium. In particular, there has been some fascinating data concerning mobile video and its popularity around the globe.