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Author: Luke Richards
I'm a freelance writer, researcher and consultant living in Falmouth, UK. Much of my work focuses on digital areas such as SEO and online PR, as well as social media technologies and emerging methods of online collaboration.
Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.
For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.
As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web.
Our Internet Statistics Compendium saw a wealth of fresh data hit its pages this month as we continue to keep abreast of the most significant digital trends.
With the best of our own in-house research and a range of stats from freely available third-party sources, our ISC covers everything from demographics of global internet users to ecommerce, social media, search and digital marketing strategies – and a whole lot more.
Today’s post, however, looks to the mobile arm of the compendium and specifically tablets.
December is almost here and many of us have already made a start on our Christmas shopping.
One of the most useful things about our Internet Statistics Compendium (ISC) is that it is a really quick way to browse festive trends from the last few years to get a good idea of how important digital channels will be to shoppers in the lead up to the 25th.
This month I thought I’d use this blog post to pick out some key stats – incorporated into the Ecommerce and Customer Experience documents of our ISC – to look at how Christmas 2015 might play out among online and multichannel retailers in the UK.