Author: Lydia Cockerham

Adorable puppies are just one method B2B brands like IBM have used to muscle in on B2C's traditional social video territory.

Six ways ‘boring’ B2B brands stole A+ social video from B2C

Social media can seem inherently unfair, especially when some companies get to market fun, sexy, carefree things like exotic holidays and designer shoes while you’re stuck trying to get IT managers to sign up for another year of management software.

So combine social and video, two of the most trending, trendy trends of the past few years, and as a B2B marketer you might feel it’s pointless to even get involved.