Author: Lynette Saunders

Lynette Saunders

Start Me Up! AI-powered people management from Beaconforce

Start Me Up puts the spotlight on emerging companies in the digital sector, and what could be more topical than artificial intelligence and people management?

At Web Summit 2017, I visited the Beaconforce stand and spoke to Director of Strategic Partnerships, Anthony Morra. Here's what Morra had to say about Beaconforce's AI-powered people management platform...

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Examining Lego's social success (and how it boosts ROI)

Lego is certainly a great success story.

Especially when you consider that several years ago some believed the brand's fortunes were destined to decline as they surely couldn't hope to compete with video games and other forms of digital entertainment for the attention of a generation that had grown up on technology.

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How Hilton is iterating its excellent app to improve customer experience

How does a 98 year old company like the Hilton stay relevant in today’s ‘always on’ world. Geraldine Calpin, CMO at Hilton Worldwide enlightened us at Web Summit 2017.

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b2b dt report

B2B digital transformation: Key trends & recommendations

Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges.

According to McKinsey, "Turning your company into a top quartile B2B digital player can increase revenue by 3.5%".

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fsi report

Digital transformation in the FSI sector: A customer experience battleground

The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors.

Customers are demanding the brilliant experiences they see with service providers in other industries and this is putting pressure on companies in the FSI sector to respond. New entrants are coming into the market with services built around a more mobile-friendly interface which focuses on delivering superior customer experiences.

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How Target, Birchbox and Sainsbury's ensure customer experience is king

It's easy to say you're customer centric, but you have to show it.

'Customer experience is king' was the key message I took away from Retail Week Live 2017. Here are some of the highlights from the brands that presented.

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The future of retail: Is your business prepared?

With a number of presentations at Retail Week Live 2017 highlighting how technology is changing the way retailers engage with customers, the question was asked whether businesses are fit for the future.

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How AI will impact marketing and the customer experience

Jeremy Waite, Evangelist at IBM Watson, kicked off speaking at a recent DMA event by highlighting the fact that by 2019 there will be 1m new devices coming online every hour.

With so much smart tech in the hands of consumers, will we end up marketing to machines or algorithms? 

He asked the audience to think about how we can use AI to create more meaningful relationships with our customers and use the power of marketing to make a difference.

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Embracing digital transformation in the Pharma and Healthcare sectors

Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response.

Consumers are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information.

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How AO.com succeeds by focusing on people, culture & customer service

One retailer that seems to have got it right in terms of its people and culture is AO.com.

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Digital Transformation in the Retail Sector: challenges & opportunities

Digital transformation is one of the most important topics facing retail today. 

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Seven golden rules for content marketing

Here are seven golden rules that we have identified to help you optimise your content marketing.

Then after you're done here, you can learn even more about content marketing at our two day Festival of Marketing event in November.

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