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Author: Malcolm Coles


I'm a consultant - advising on SEO, content strategy and user experience for big brands and small websites. Like a busy builder who lives in a run-down house, my company website needs some work. So you're better off finding me on Twitter or my blog.

Before all this, I was editor of which.co.uk, the UK's most successful subscription website, with 200,000 subscribers paying £75 a year. As well as being the product managed, I ran the online editorial and news team, and have managed design and technical teams over the years.

3am site goes from swearing off SEO to keyword stuffing in 3 months

The Daily Mirror's 3am.co.uk gossip site has gone from disavowing SEO and promising to concentrate on building a loyal audience - to stuffing its HTML titles with as many keywords as it can think of. And then adding some more. Before finally making sure Britney is in there.


Cervical cancer jab: Please help inject some sensible advice into Google's results

Google risks undermining the cervical cancer vaccine program with the negative, scaremongering slant of its search results. Any parents searching for information on the vaccine in the light of the tragic death of Natalie Morton are presented with a page of negative and alarming stories.

There's something we can all do about this - that's link to the relevant NHS page and try to get that in the top 10 results for relevant Google searches. Here's how YOU can help.


Google Sidewiki: Brands under attack

Internet users have started to use Google's new Sidewiki feature to abuse brands on their own websites:

  • Microsoft is described as "useless" and "crap" on Microsoft.com
  • Apple is slammed at apple.com for lying and shipping products with "severe bugs"
  • The Daily Mail's home page is labelled as "sad toss"


Murdoch CAN charge for content online, but can anyone else?

Commentators have queued up to tell Rupert Murdoch that his plan to charge for online content is wrong. But I think it's obvious that he can charge.

Murdoch's got the will to charge, access to value-add content, and has a lot of experience selling subscription products in the UK. The question is not whether he can charge - it's whether his competitors can match his content and experience.