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Author: Malcolm Duckett
With 13 years in the on-line customer experience, analytics and marketing space I am starting to find my feet!
As CEO of Magiq I am excited to be bringing innovative Lifecycle Marketing solutions to enterprises large and small, exploiting the power of "big data" and cloud computing to deliver affordable amazingness! Market Like a Megabrands with Magiq!
Those of an analytical/numeric persuasion in marketing can often be heard wittering on about 'RFM scores' and 'quintiles', and much of the time these ideas feel like something completely irrelevant to the “real world”…
…but a couple of weeks back I had a real OMG! moment, when I had a stark lesson in just why these ideas matter, and how powerful they can be.
It's how you use it. Big Data is today's marketing black, no doubt about it. But it's not as one pundit suggested "Big Data is just ordinary data with good PR" neither is it just the amount in your stash.
No, if you want to realise the massive/staggering/blinding difference data about your visitors can make to your marketing, business and profits you have to learn to wield it effectively.
So, having been given the opportunity to blog about data-driven marketing, data-privacy, and all things targeted, I should start by talking about what we mean by, and can do with, the Big Data bonanza that the online channel provides us...