Author: Marc Blinder

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Tips for localising social media content

Over the last few years, social media marketing has grown up from an experimental avenue for reaching students and twenty-somethings to a major channel for global companies to communicate with their customers.  

Tools like Facebook and Twitter are now a major avenue for customer service and marketing for most global brands, and users are responding in droves. It’s fun, it’s easy and it’s extremely convenient.

But, these digital consumers demand elegant solutions for interaction, which has opened a host of complications for global brands.   

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