Author: Marco Ryan

Marco Ryan

Prior to joinng Accenture, Marco was the SVP Global eCommerce for Premier Farnell plc- a B2B2C electornics distribution company. Marco deisgned and implemented the global eCommerce and Digital marketing startegy that took Premier farnell from 12% of global revnues to 68% of global revenues through eCommerce channels in 5 years. He was also a member of the Senior Executive Leadership Team for the Group

eCommerce Strategy and Delivery. P&L experience, Senior Exec Leadership;Consulting, Team Building, Execution, Vision, Integrity, Program Management, Interactive / Online Marketing, Web Operations, Customer Experience, Entrepreneurship, Corporate Internet Strategy, Internet Technology, Wireless Technology, Online Branding, Online Merchandising, Content Management, Web Analytics, Search Engine Optimization, Search Engine Marketing, Email Marketing, Web Usability, Web Standards, User Experience

Key findings from the Econsultancy/Accenture roundtable in Singapore

Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media.

The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local minnow to global brand, as well as the transparency and range of the conversation.

The joint Accenture Interactive and Econsultancy roundtable was no exception, with over 25 companies represented from a mixture of multi-national, to local innovator and from B2C to government sector.