tag:econsultancy.com,2008:/blog/authors/marcus-fergusson Posts by Marcus Fergusson from the Econsultancy blog 2013-11-25T16:45:25+00:00 tag:econsultancy.com,2008:BlogPost/63863 2013-11-25T16:45:25+00:00 2013-11-25T16:45:25+00:00 iPad, iPhone or Android: what’s right for your company app? Marcus Fergusson <p><strong>21% of the global population will be using mobile apps by the end of the year. Your company may need an app too, but should you build your app for iPad, iPhone or Android?</strong></p> <p>One and a half billion people will be using mobile apps by the end of the 2013, equivalent to 21% of the global population. </p> <p>Of course, mobile-optimised websites are clearly vital to communicate with your audience, with the balance now tipping in favour of <a href="http://econsultancy.com/uk/blog/63172-10-great-examples-of-responsive-design-from-around-the-world">responsive website design</a>, but there’s still a strong case to be made for providing one or more apps as well. </p><p>But assuming you’re ready to commit, should you go for an <a href="http://econsultancy.com/uk/reports/mobile-websites-and-apps-optimization-best-practice-guide">iPad, iPhone or Android app</a>?</p> <p><a href="https://econsultancy.com/blog/63863-ipad-iphone-or-android-what-s-right-for-your-company-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63616 2013-10-18T16:37:49+01:00 2013-10-18T16:37:49+01:00 LinkedIn users are more interested in your company: stats Marcus Fergusson <p><strong>Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you.</strong></p> <p>LinkedIn is now responsible for a staggering <strong>64% of all visits from social media channels to corporate websites</strong> according to our research, which tracked an average of 2m monthly visits to 60 corporate websites over two years.</p> <p>By contrast, Facebook accounts for 17% of such visits, while Twitter is on just 14%.</p><p><a href="https://econsultancy.com/blog/63616-linkedin-users-are-more-interested-in-your-company-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>