I consult to a number of exciting brands and start-ups in the music and entertainment industries on how to grow their businesses online using SEO, social media marketing, conversion rate optimisation, and web analytics.
I'm a regular speaker at digital marketing and music business events around the World. I have spoken at conferences including TEDx Melbourne (Australia), MIDEM (France), SMM London (UK), and SMX Advanced (UK). I’ve also led guest lectures at Oxford Brookes University, and conducted in-house training for organisations including Reed Elsevier, Goodman, and London Business School.
As an online marketer, I’m passionate about understanding consumer behaviour and what motivates people to share and interact with ideas at a psychological level. I have conducted numerous experiments on this topic, which have been referenced by publications including The Huffington Post, Forbes, and The Guardian.