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Author: Marcus Taylor
I consult to a number of exciting brands and start-ups in the music and entertainment industries on how to grow their businesses online using SEO, social media marketing, conversion rate optimisation, and web analytics.
I'm a regular speaker at digital marketing and music business events around the World. I have spoken at conferences including TEDx Melbourne (Australia), MIDEM (France), SMM London (UK), and SMX Advanced (UK). I’ve also led guest lectures at Oxford Brookes University, and conducted in-house training for organisations including Reed Elsevier, Goodman, and London Business School.
As an online marketer, I’m passionate about understanding consumer behaviour and what motivates people to share and interact with ideas at a psychological level. I have conducted numerous experiments on this topic, which have been referenced by publications including The Huffington Post, Forbes, and The Guardian.
In my experience, severe panda-related hits tend to boil down to a root cause of either duplicate content, thin content, or extremely poor user experience.
As I’ve already covered many of the other areas involved in recovering from panda this month, I wanted to focus on thin content – what it is, how to spot it, and most importantly, how to fix it using Google Analytics.
The bar for infographic quality has been raised. After three years of brands from every niche jumping onto the trend, it’s become increasingly difficult for infographics to stand out and gain the attention they promised back in 2010.
Interactive infographics have been around for a while, but despite this they’re still massively underexploited due to the time and expertise involved in creating them.
Here are five exceptional examples of interactive infographics, with some insight into why I think they worked.