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Author: Mark Edmondson

Mark Edmondson

I am Senior SEO/Analytics Consultant for Guava|Netbooster Denmark

The impact of Google moving to HTTPS for logged in users? Not a lot...

As you may have heard, Google is no longer passing on the keyword information for logged in users of google.com. 

This change has not been well received, particularly in the SEO industry. It will mean website owners have less information about where some of their organic search traffic comes from. 

But is this general air of doom and gloom warranted? How much data will actually be lost? We've been trying to estimate the impact of this change...