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Author: Mark McGee

Mark McGee

I have over 20 years of experience delivering online and offline marketing communications projects for not-for-profit, corporate and SME organisations. I'm passionate about digital marketing, particularly strategic planning and the effective use of web analytics.

I have the knowledge, experience and skills to strategically plan and manage digital marketing projects, design and code on a variety of platforms, perform measurement analysis for actionable insight and report on a strategic level.

I have worked both in-house and agency-based for B2B and B2C clients and have a distinction in Econsultancy's MSc in digital marketing communications.

Do web analytics infographics help decision making?

Econsultancy has just published the first in an intended series of reports based on dissertations submitted as part of the Econsultancy MSc in Digital Marketing Communications.

The Presentation Style of Web Analytics Data and Decision-Making is a condensed version of my full dissertation that looked at how the style in which web analytics data was reported had implications for the ability of digital marketing professionals to confidently make effective business decisions.


The Econsultancy MSc and me: a graduate's point of view [infographic]

Recently, Econsultancy announced the news that over 90% of the latest graduates from its MSc programmes in Digital Marketing Communications and Internet Retailing achieved a merit or higher.

I can proudly say that I am one of these graduates. As I was recently asked to recount my MSc experience, I thought it would be of interest to those of you considering applying.