Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
This service is currently undergoing maintenance.
Please try again later.
Author: Matt Bailey
A commercially driven professional with an entrepreneurial outlook, I speacialise in the performance elements of online marketing.
Beginning my digital career as an Account Manager at DGM, the UK's first affiliate network I was quickly promoted to Head of Client Services. A desire to understand the bigger picture lead me to accepting a role as Head of Performance at i-level, then Europe's largest independent digital agency, where we were proud to win Best Agency at the Performance Marketing Awards.
In 2010 I became a member of the founding team at Performance Horizon Group, the leading performance marketing technology company.
Does the “traditional” affiliate model still have a place? In this article, I'll be highlighting
the case for a two-tier approach to running an affiliate campaign.
It is now 11 years since the emergence of affiliate marketing in the UK, and there is no doubt that the channel has evolved considerably in that time.
In fact, I would argue that it has moved from being a self-contained channel to the situation we now have where “affiliate marketing” is just a catch all term for CPA based performance activity that happens through an affiliate network.