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Author: Matt Bailey

Matt Bailey

A commercially driven professional with an entrepreneurial outlook, I speacialise in the performance elements of online marketing.

Beginning my digital career as an Account Manager at DGM, the UK's first affiliate network I was quickly promoted to Head of Client Services. A desire to understand the bigger picture lead me to accepting a role as Head of Performance at i-level, then Europe's largest independent digital agency, where we were proud to win Best Agency at the Performance Marketing Awards.

In 2010 I became a member of the founding team at Performance Horizon Group, the leading performance marketing technology company. 

The case for two-tier affiliate marketing

Does the “traditional” affiliate model still have a place? In this article, I'll be highlighting the case for a two-tier approach to running an affiliate campaign.

It is now 11 years since the emergence of affiliate marketing in the UK, and there is no doubt that the channel has evolved considerably in that time.

In fact, I would argue that it has moved from being a self-contained channel to the situation we now have where “affiliate marketing” is just a catch all term for CPA based performance activity that happens through an affiliate network. 


Affiliate marketing: death of the long tail?

With increasing regulation and scrutiny coming in to the affiliate channel, including the extension of the ASA digital remit, what does the future look like for different affiliate models?