Author: Matt Brocklehurst


Matt is responsible for devising and delivering marketing strategies that promote Latitude, enhance client satisfaction and generate new business for the company.

He joined Latitude in September 2006 and has more than 15 years’ experience of strategic and global marketing behind him including management positions at The Financial Times, Thomson and Linklaters.

Matt is a Member of IAB Search Council, the Chartered Institute of Marketing and the Institute of Direct Marketing and holds a degree in politics from Nottingham University. He is a keen West Ham supporter and is founder and player-manager of the Blue Badgers football team.

What will Microsoft/Yahoo mean to UK search... and Ask?

Last week's $45bn acquisition bid by Microsoft for Yahoo certainly gets you thinking.

I guess many of us saw it coming but, for me at least, not just yet. Now that I’ve stopped kicking myself for not buying shares in Yahoo, it’s time to start envisaging what the impact would be on search marketing, particularly in the UK.