Hi! I’m your boss! You can tell I’m important because I smoke cigars and
seem to know very little about what it is you actually do down in
marketing, or wherever it is you work.
However, according to my niece, Facebook is
the hip place where all the cool kidz is at, and I’d like a slice of
that tasty social pie. Now.
You have three weeks to put together
an impressive Facebook presence. Surely no social media manager on
Earth could accomplish such a feat?
C’mon, let’s go win at Facebook…
Increasingly the issue of ownership is a stumbling block when trying to set up and organise an effective social media strategy, so how do you decide who owns your social media?
Simple, realise that no-one does.
With the continuing increase in online audiences, the need to cross-purpose your marketing has never been more important.
Multichannel marketing represents revenue for all industries, so the importance of correctly mapping customer behaviour is critical.
However, while web analytics can help you as you attempt to create a better online service, a simple shift in organisational structure may give you access to an ideas pool you’ve haven’t previously utilised. Your staff.
Here’s five quick ways you can get the best out of an integrated approach to improvement, by combining your employees ideas and talents with solid metrics to create a better service.
Increasingly brand savvy customers are more wary than ever of insincere corporate apologies issued by emotionless commitee, and thanks to social media they're more able than ever to make your first strike count against you.
However, if you simply apply a little humility, making a mistake can actually lead to a better long-term relationship with your customers.
Despite spending more time online than the inhabitants of Tron, I never
quite caught the Apple bug, and it seems I’m not entirely alone. Face it
fanboys, some of us don’t want smooth touchscreens, we like our clunky
buttons; we enjoy waiting aaaages for a single page to open.
that’s rubbish, but the fact is that while it’s been overshadowed by
iPhone and Android handsets recently, there’s still a lot of
Blackberries out there and they’re a popular choice for business.
Sometimes though, you need more than just email, and while the range isn't as extensive as those offered by other fruitily monikered handsets there's still a solid range of useful (and not so useful) apps available for Blackberry.
Let's check out some of the best...
In today’s Start Me Up we hear from Heikki Haldre, CEO of Fits.me, a
unique company utilising biorobotics to help transform the online
clothing retail market.
If you run a B2C focussed start-up and would like to be featured in a future Start Me Up, then please let me know: firstname.lastname@example.org
There are hundreds of statistical guides
showing the beneficial effects of having a presence on Facebook,
Twitter, LinkedIn and any number of other networks, but the despite all
the buzz there still seems to be a lag in adoption, with a large amount
of small to mid-level businesses choosing to opt out of the social
It’s easy to assume this is down to a lack of knowledge
regarding the benefits, but are there legitimate obstacles which are
making companies decide that social media isn’t for them?
I decided to look at some of the more common issues facing groups deciding whether or not they need a social media presence:
When planning a social media campaign, inevitably the
question of measurement will arise. Now that we're realising that follow counts
aren't the be all and end all, ROI in social media has become an increasingly
fragmented and complex subject.
Depending on the nature of your campaign
and the tools you're using to run it, you may feel that tracking leads,
driven traffic, 'likes' or retweets are most important, or you may
feel that none of these are helpful.
With so many options available to
you, it's sometimes difficult to measure exactly how well you're doing.
Whatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it.
These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your marketing on track...
What do B2B services really need to concentrate on if they want to
have a viable social media presence? Let's examine the value of social media from a B2B point of view.