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Author: Matt Owen
Matt Owen was formerly Head of Social at Econsultancy, looking after Econsultancy’s global social media strategy and architecture, where he led community engagement and growth from 2010 to 2014.
Matt has a background in music, film and television in addition to marketing. Prior to joining Econsultancy, he was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy for one of the world's largest business schools. He has a particular interest in social measurement and organizational integration.
In addition, he works with a community of 200,000+ digital marketers daily across a variety of social channels and has written best practice guides for popular social platforms.
One of the major challenges facing all marketers both on and offline is
integration. Whether you have an established multichannel presence or are currently
testing the waters, here are a few simple tips to make sure your
strategy stays on track:
Increasingly, marketers are attempting to engage bloggers as part of
their campaigns for internet dominance. Anyone who’s dabbled in SEO
knows the value of a decent web of retweets and linkbacks, so getting
people talking about your product or services is an important
However, there’s still a tendency to google your subject and
contact the first twenty bloggers who appear.
If they rank highly in
search, they must be good right?
Possibly. But because of a disparity in the way most of us operate
our feeds there’s a fairly high possibility that you’re contacting the
Content may well be king, but the internet offers a unique
opportunity for anyone to attain royal status, something which could
finally, fatally undermine Rupert Murdoch’s place at the top of the
media food chain.
After succesfully fending off an (alleged) hack attack by the Chinese government earlier this month, it seems that Google's technicians weren't quite fast enough to catch an attack on Youtube from an entirely different source: 4Chan.
By adding new features and attempting to make Facebook a one stop
internet shop, as well as aggressive outreach in new territories like
Korea and Russia, Mark Zuckerberg certainly seems confident that FB can
double its existing user base.
Given Facebook’s huge marketing and
financial clout, it’s increasingly likely he might be right...
Spotify has resources, a huge (and growing) entrenched audience and
some great opportunitiesto create long lasting, effective brand
positioning and positive sentiment, making it a great marketing
Here’s a few quick tips to get your marketing push started on the
music streaming service.
The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities.
A quick search for ‘Social Media’ will return hundreds, if not thousands of results and communities. Facebook, YouTube and Twitter may be the big names, but are they right for you and your business? If not, what are the alternatives?
There are thousands of apps available for the iPad, some
free, some reasonably priced, and some shockingly expensive - but which
is best? Does price tag indicate quality, or can you get great tools
free of charge?
We had a rummage through the store and uncovered ten
apps, five with a hefty markup, and five completely gratis. It's time to pit fee against free and find out which comes out on
Location offers businesses of all sizes a real opportunity to streamline
and improve their entire customer experience, fully integrating web and
print offers with simple, convenient payment and collection options. Coupons are a good start, but it remains to be seen which companies will
make the most of location.
Facebook is now part of the search engine market, and with a massive
connection infrastructure already in place and a new take on SEO, the company could be set to give
both Google and rivals Bing a run for their money in the very near