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Author: Matt Owen
Matt Owen was formerly Head of Social at Econsultancy, looking after Econsultancy’s global social media strategy and architecture, where he led community engagement and growth from 2010 to 2014.
Matt has a background in music, film and television in addition to marketing. Prior to joining Econsultancy, he was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy for one of the world's largest business schools. He has a particular interest in social measurement and organizational integration.
In addition, he works with a community of 200,000+ digital marketers daily across a variety of social channels and has written best practice guides for popular social platforms.
It’s Monday, and seeing as we wasted most of Friday eating bacon sandwiches and feeling sorry for ourselves, there seems no more opportune time to take a look at all the social buzz surrounding last week’s Festival of Marketing in London.
Over two days we saw thousands of marketers join us to check out more than a hundred speakers from brands like LEGO, KLM, Universal, Buzzfeed and more.
But who really got the crowds talking? Which topics were hottest? And of course, the all-important* “Who was most influential?”
How’s it going? Had a hard week of, you know, marketing and stuff? Yeah, tell me about it. I wrote a whole blog post and went to an event, so I’m pretty beat myself.
Unfortunately regular round-up wrangler Christopher Ratcliff has taken the day off to go to New York Comicon, so it looks like it’s up to me to guide you through everything utterly amazing we saw online this week.
Oh, hang on, that actually sounds like brilliant fun – let’s go!
By the hoary host of Hoggoth, welcome weary traveller, to our hall.
Me and the internet have decided that retro is very on trend, so we’ve decided to begin dressing in the manner of 12th century Viking invaders. It’s certainly livened up board meetings we can tell you.
That has nothing at all to do with this week’s miscellany of idiocy from around the web, as you’ll soon see…
By the hoary beard of Odin, what a week it’s been in internets land!
If you like concise, amusing and well thought out pieces about the future of native advertising, then you should probably leave immediately and go watch this video by the ever-talented John Oliver instead.
If however you’re more likely to enjoy a picture of Santana holding a giant slug, read on, dear user, read on...
Farming machinery isn’t necessarily the coolest product on the planet, so it’s good to see a B2B like Massey Ferguson doing interesting things with content, especially when compared to rivals like John Deere, which arguably has wider recognition.
I’ve been taking a look at the tractor company’s website and social feeds to get a feel for how it uses content to engage with a particularly niche market.
Incidentally, you wouldn’t believe how hard I’ve struggled to avoid using the phrase ‘content farm' in this article...