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Author: Matt Owen
Matt Owen was formerly Head of Social at Econsultancy, looking after Econsultancy’s global social media strategy and architecture, where he led community engagement and growth from 2010 to 2014.
Matt has a background in music, film and television in addition to marketing. Prior to joining Econsultancy, he was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy for one of the world's largest business schools. He has a particular interest in social measurement and organizational integration.
In addition, he works with a community of 200,000+ digital marketers daily across a variety of social channels and has written best practice guides for popular social platforms.
As part of our continuing quest to find a suitable theme tune for our Friday round-up of solid platinum internet lulz, I’ve decided that House of Pain are perhaps best listened to while staring at a picture of a dancing moose, or whatever else we’ve included this week.
Those of you with a Twitter advertising account may have noticed that their analytics system has had an update this week, and I’ve already seen several posts talking about the impact this will have on social marketing.
I thought it was worth checking out the changes and seeing if they will in fact lead to a social data revolution…
Oh, hi internet. How’re you? No, we haven’t seen each other in a while have we? Because you’ve been off with that Christopher Ratcliff, letting him round-up your innumerable electronic treats every week haven’t you?
Fine, we can have a coffee, but you need to be gentle with me. I’m not sure I can stand going back to dial-up.
Don’t worry, I’m not really upset, I still love the internet, and who can blame me when it shows me stuff like this. Come, gentle e-reader, on a journey into mystery and imagination...
If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit.
Facebook is all about design. The feed is structured to encourage users to click on items in the newsfeed, so it stands to reason that by increasing the opportunities to click, you’ll also be able to increase traffic to your page.
Here’s a quick guide to adding embedded buttons to your posts to give them that professional sheen...
As the news broke that Facebook would be parting with a truly massive $16bn to acquire messaging service WhatsApp, the internet (as is its wont) was awash with opinion.
Would this devalue Facebook? The market certainly seemed to agree, with almost 5% being shaved off the FB price after hours. So, is this a crazed land-grab that will spell the end of Facebook, WhatsApp, or both?
Alongside record earnings figures, one of the big pieces of news to come out of Facebook’s recent Q4 earnings call was the launch of Paper, a new publishing app from its creative labs division.
Paper itself is a fairly straightforward news-curation/publishing app, but its launch and recent comments from Mark Zuckerberg about further releases in the near future paint a fascinating picture of Facebook’s possible future, one which may be quite different from the ubiquitous social platform we’re all so familiar with.
It’s the start of a new year, so along with every other weak-willed mince-pie muncher in the western hemisphere, I’ve decided to haul my aching, broken body along to the gym for some much needed new year exercise.
But first, I need to find the best gym for me. You’d think lifting the weights would be the hard part...