{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Matt Ridout

Matt Ridout

I've been working in digital marketing for 9 years professionally with 8 of those agency side. I've lead multichannel strategies for many large blue chip brands and now work for the startup company called Farfetch - I also run an SEO blog called SEO Unique which I test out theories and strategies for organic search.

Five retailers that do care about Google+

Google+ is never far away from controversy or a heated discussion, be it what affect it has on organic search rankings or whether or not the 359m members (May 2013) actually use the platform or not.

Whatever your thoughts on Google+ as a platform the one area you can’t deny is the improvement from brand participation and content generation.

A few months ago the post on do the top 20 US retailers care about Google+ implied that the big retail brands out there don’t create enough content or receive enough engagement to warrant sufficient investment, which inevitably leads to a poor user experience.

While in theory the top 20 US retailers 'should' understand how to use Google+ and reap the benefits, looking at the summary it’s clear that some of them don’t.

That’s not to say they don’t care about the platform, more likely the potential value has not been demonstrated properly or what future benefits in organic search considered.