In her recent post on Econsultancy, Helen Southgate, the chair of the
IAB Affiliate Marketing Council discussed the myths associated with
attribution within the affiliate channel.
She rightly pointed out that
the affiliate market is not looking for an alternative to the last
With 51% of mobile users in the UK having already interacted with
m-commerce, there is significant opportunity for
advertisers who embrace the channel.
Previously, I investigated the development of mobile commerce through the affiliate channel, analysing the data for the first quarter of 2011.
As we enter the third quarter, it provides an opportunity to study the growth trends demonstrated throughout the second quarter.
Previously I investigated the change in affiliate promotional type
across the network.
This post examines how this varies across three sectors and highlights
the reasons behind this.
2011 is anticipated to be the year of mobile commerce and a strong performance over the Christmas period intimated that mobile commerce was really taking off.
This post firstly examines the rise in affiliate sales that have been seen through mobile devices across the Affiliate Window platform. It then investigates the impact that has been seen across two advertisers on the network that have fully optimised mobile sites and uncovers some interesting findings.
As competition in the affiliate marketplace intensifies so advertisers
should be optimising their campaigns wherever they can.
An obvious, yet
often overlooked, place to start is click to sale conversion rate.
Throughout the past six years, there has been a significant shift in
the promotional methods used by affiliates to drive sales to merchants.
It is important to understand how and why this shift has occurred and
ways advertisers can implement strategies to engage with all affiliate
The affiliate channel has always offered advertisers the opportunity to
deliver large volumes of leads; the challenge remains both assessing
the value and assigning an appropriate reward for those leads.
five tips for advertisers to help them to run a successful lead-based affiliate
For some advertisers, merely being listed on cashback sites is enough for them. For the savvier retailer, planning a strategy around cashback sites involves setting additional targets to sit alongside the sales’ volumes they hope they’ll achieve.
New customer acquisition is a key metric for many merchants and the affiliate channel has demonstrated its ability to drive new customers at low costs.
With more online retailers interrogating the data that is available to them, affiliate networks are able to highlight the volume of new customers they are capable of delivering through their affiliate partners.
There are a number of myths that are associated with cashback sites portraying them in a negative light.