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Author: Matthew Curry

Matthew Curry

I'm that ecommerce guy. Yes, that one.

Gleecommerce: 10 ways to improve job satisfaction

Look, here's the problem. Your company website is full of 101 design clichés. It features stock photography of businessmen shaking hands & sufficiently ethnically diverse people having fun. You talk about vertical integration and synergies. You're currently working on a Business Process Map. You not only wear a suit but you wear a tie as well. You come in on a Monday and sit down and wonder what the hell happened.

17 comments

E-commerce strategy - advanced tactics: innovation

In this three part article, we've been looking at alternative approaches to formulating e-commerce strategy. Congratulations to you if you've read this far!

In previous articles we've looked at Goodwill & Utility, so in this article we look at the final approach, Innovation.

11 comments

E-commerce strategy - advanced tactics: utility

In our previous article we discussed one of three different approaches to forming your e-commerce strategy.

In this article we discuss a more analytical approach, Utility.

6 comments

E-commerce strategy - advanced tactics: goodwill

So, it’s roughly the start of a New Year, and with any luck, you’ll have a new budget ready to spend on your ecommerce site. But where to start?

Now, as long as you haven’t already spent it on renewing your software contracts, or on rule-book-throwing vanity projects for your board, then you're probably trying to figure out what expenditure in e-commerce will get you the most bang for your buck.

3 comments

A man walks into a bar

A Martini, you would think buying one would be simple.If your Business to Business website were a bar, what sort of bar would it be? After the festivities of the past two weeks, here's a suitably alcohol-related story about how B2B websites frequently serve the needs of the organisation over the needs of the visitor, and how you can change this for your company.

So, a man walks into a bar, and asks the Bartender for a Martini...

9 comments

The Importance of delivery instructions

Each month, I log onto the Tesco.com website and place my food order. A few days later, in the evening, a delivery truck turns up within its allotted two hour slot, and a stack of crates arrives on my doorstep. This is against all odds.

9 comments

How do you handle payment card declines?

A potentially valuable customer visits your site, chooses their products, proceeds through the checkout, and submits their payment details. The worst happens, their card is declined. What can we, as etailers, do to provide these customers with the best experience, and not lose a sale?

5 comments