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Author: Maz Nadjm

Maz Nadjm

Maz Nadjm is the Founding Director of SoAmpli, a web and mobile based employee amplification platform. SoAmpli identifies and nurtures in house social media, brand and company advocates amplifying campaigns. 

Maz has lived and breathed social media for almost a decade, guiding organisations such as BBC Worldwide, Sky, Ogilvy Group UK, News international and Chelsea FC to launch, structure, develop, monitor and profit from social media activity.

Having breathed new life into countless organisations using social, Maz has been named as one of the world’s top 50 social media power influencers by Forbes in January 2012. Maz is also regularly asked to appear at seminars, conferences and on TV around the world to comment on the industry.

Social selling: What it is, and what it definitely isn't

When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.

According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.


Bridging the gap: uniting marketing and sales with employee advocacy

If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it's that they all need sales to thrive.

But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.

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Talk like a human, for business’s sake

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view.

So, it's no coincidence that agencies use the word ‘humanising’ over and over again when providing advice on brand messaging. 

Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer interactions must be the ultimate mission of any modern brand, which should empower its brave employees to shake off any robotic feel customers may perceive in their interactions with the company.


How employee advocacy can strengthen your communications

Thanks to social media, the reach of a company’s internal and external communications span much further than they used to.


How to turn your employees into company advocates

Although many love the work they do, not all employees are passionate about their jobs. 

How do you get even the most unengaged employee to become a company advocate? After all it’s becoming increasingly clear that employees can be your most valuable marketing asset.


How social media can help with recruitment

If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for. 

From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company’s culture & life, there are a number of ways for recruits to find out more about their future employer.


Can sales teams afford to miss the social amplification opportunity?

When employees share company’s news with all their connections, brands reach a much broader audience than what they’d otherwise do.


Who understands the why of your company? A portrait of an employee advocacy champion

This is Simon Sinek during one of his inspiring TEDtalks, back in 2009: 


The five types of content employees love to share on social media

To make the most of your employees' sharing habits, it is important to learn which type of content they love best.


Why your CEO should be plugged into the social mediasphere

It would be impossible for the modern CEO not to recognise the value of social media in keeping their company at the forefront of their market.

So why is it that so few CEOs engage personally? What is holding them back and why is it so important for them to actively participate in their company’s social media endeavours?


Digital crisis management, horsemeat style

It can happen to anyone. One day you are happily providing tasty prepared meals to devoted consumers, and the next you are accused of serving up horsemeat, committing fraud and conspiracy against the public, and somehow being linked to convicted arms traffickers via the intermediaries that transport meat through the seedy underworld of the European food chain!

Who knew that a humble lasagne could cause so much trouble for so many goliaths of the food industry?

The answer is that someone should have. Because in today’s world of instant global exposure the vast majority of your digital crisis management needs to be in place before a crisis occurs, scenarios practised, scripts written, influencers on-side and communication channels identified.

It should be someone’s role to ensure that this has been done. In the wake of the horsemeat crisis, how many of the businesses involved in it do you feel had an effective strategy to call upon?

In the days before social media it could take hours or even days for a story to break. Today it can take seconds to go viral, so it’s prepare or perish.


Employee advocacy through social media

Social media offers us an ever-changing landscape where almost daily innovations, initiatives and strategies are formulated to help businesses to make the most of this environment.

There is no question that most organisations can benefit from their involvement in the online conversation.

But in the rush to set up Facebook pages, win fan bases and restructure businesses to be more adaptive to the needs of their audiences, how many have forgotten to look inwards at the most under-utilised social marketing assets in the business world, your own staff?