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Author: Maz Nadjm
Maz Nadjm is the Founding Director of SoAmpli, a web and mobile based employee amplification platform. SoAmpli identifies and nurtures in house social media, brand and company advocates amplifying campaigns.
Maz has lived and breathed social media for almost a decade, guiding organisations such as BBC Worldwide, Sky, Ogilvy Group UK, News international and Chelsea FC to launch, structure, develop, monitor and profit from social media activity.
Having breathed new life into countless organisations using social, Maz has been named as one of the world’s top 50 social media power influencers by Forbes in January 2012. Maz is also regularly asked to appear at seminars, conferences and on TV around the world to comment on the industry.
From Mark Twain’s name and image being featured on two different brands of cigars in the nineteenth century to Kellogg’s partnering with Michael Jordan throughout the nineties, we’ve all got examples in mind of brands using celebrities to promote their products.
We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways.
When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud (e.g. our bank’s fraud detection systems).
Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view.
So, it's no coincidence that agencies use the word ‘humanising’ over and over again when providing advice on brand messaging.
Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer interactions must be the ultimate mission of any modern brand, which should empower its brave employees to shake off any robotic feel customers may perceive in their interactions with the company.
If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for.
From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company’s culture & life, there are a number of ways for recruits to find out more about their future employer.