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Author: Mel Carson


Digital and mobile are underspent says Sir Martin Sorrell at CES 2012

Retailers and tech reporters were not the only ones clambering around the Convention Center at the Consumer Electronics Show in Las Vegas last week.

The event, attended by 140,000 people all eager to catch a glimpse of the latest technology wizardry from the likes of Panasonic, Samsung, Intel, Microsoft and about two and a half thousand other exhibitors, was also a meeting place for some of the biggest advertisers on the planet.

Spotting representatives from the four major agency holding companies, plus senior marketers from Unilever, Kraft, Intel and more, I managed to get five minutes with WPP CEO, Sir Martin Sorrell.

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