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Author: Michael Amar
Michael Amar has spent the last decade at the intersection of online media, retail and innovative technologies. Prior to founding Ifeelgoods, Michael founded and successfully sold DAOODA, a successful ad network in the EU, and AGORAD, which was the number one independent French media company at the time he sold it in 2007. As CEO of Ifeelgoods, Michael is leveraging his leadership, experience and insights in e-commerce and online advertising to grow the digital promotions industry with what he believes is the most significant innovation in online marketing since search. Michael is a graduate of Institut Superieur de Gestion business school. Michael is based in Palo Alto and can be reached at michael at ifeelgoods dot com.
There is little doubt that 2012 will see the biggest holiday season on record for online retail. With that, more and more marketers are planning digital rewards promotions for the coming rush.
Why? Digital rewards offer a compelling way to make offers stand out against the backdrop of extreme discounting. On top of that, campaign flexibility is unparalleled, and consumer response is enthusiastic.
Savvy marketers can run promotions offering customers a range of digital goods –- including iTunes, Amazon, Skype, Facebook, and so on -- as incentives to purchase, to increase loyalty, for email and SMS sign-ups, referrals, and other valuable consumer actions.