Author: Michael Bird

Michael Bird

Mike is an influencer in the social media marketing & Facebook advertising space and as well as Econsultancy he contributes to Social Media Examiner, Social Media Today, Yahoo! Business Advisor and the Social Garden blog.

Social Garden specialises in data-driven lead generation & marketing automation to grow companies’ revenue in the finance, property and education verticals in Australia.

How marketers can use five of the most popular social channels in APAC

The popularity of social media sites varies depending on the region using the internet. 

Though Facebook, Twitter, LinkedIn and Instagram seem to dominate in Europe and North America, they don’t all have the same power in the APAC region.

Social media marketing in China

Social media marketing in China: Which platforms should you invest in?

For many marketers in Europe, North America and Australia, China is the next great marketing frontier.

With over 1.35bn people and 635m internet users (and still growing), it seems as if there’s no end to the marketing possibilities in China.