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Author: Michael Linthorst
Michael Linthorst (1976) is an internet entrepreneur and CEO of Copernica Marketing Software. 10 years ago Michael set up Copernica together with his business partner. Copernica is now one of the most powerful email service providers in Europe. It provides marketing software which enables its users to single-handedly set up (automated) campaigns using email, mobile, web pages, social media or print. Next to full-time entrepreneur, Michael is also an avid blogger on subjects such as email marketing, database marketing and eCommerce.
On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the effectiveness and ROI of their email marketing activities.
Would the introduction of this new layout affect their open rates? Does this mean email marketing just got a lot harder?
Let’s have a look at what this means for email marketers.
Email is alive and kicking. Worldwide there are almost four times more email accounts (4.4bn) than the number of users on Facebook (1 bn) and Twitter (250m) users combined.
Email is also a more active medium than Facebook and Twitter, generating 8.3 times as much messages a day (45bn emails against 5,2bn Facebook updates/likes and 175m tweets a day), and that’s not counting spam emails.
Or to summarise: if you want to reach a large audience, email marketing is a valuable asset that cannot be ignored.
Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email marketing.
Email marketing also provides opportunities to build relationships, trust and boost customer loyalty which will also positively affect the bottom line.
In the following article, I’ll look into five key points that can help you to generate more revenue and take your ecommerce activities to a higher level using email marketing.