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Author: Mike Weston

Mike Weston

We believe that digital media are changing the world.

We've learnt how to read digital to deliver relevance and return on investment.

We would like to help you deliver powerful cross-channel customer conversations.

Breaking the email addiction

"Engagement Marketing: Strategies for Conversion and Ongoing Customer Retention" is what it said in the programme.

It sounded safe enough, but as I delivered this presentation at Internet World last month, I wondered if the subject headings on Lines, Crunch, Breaking Habits and a 7 Step Programme (combined with some slightly edgy last minute PowerPoint images) were starting to make it sound more like a discourse on drug rehabilitation than on email marketing!


FTC ups the game on spam protection

I'm in Atlanta, Georgia at Silverpop's Customer Conference. One of the hot topics here has been yesterday's announcement by the FTC that it is changing the rules in the US around unsubscribing.

Essentially you need to ensure that your reader can kiss you off with a single click, and without having to enter more than an email address.


Email + SMS convergence = customer convenience

Right person, right place, right time.... right environment: some thoughts on the challenges and opportunities of multichannel customer communications.

1 comment

Spam is in the eye of the beholder

For me, spam is unwelcome email - if I don't want it, it's spam.

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The end of the line

Back in the day we used to talk about 'above-the-line' and 'below-the-line' as a proxy for advertising versus direct marketing (and never the twain shall meet).

Digital has changed all that - we need to redraw the line.

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Email marketers doing it for themselves

Software as a Service (SaaS) tools help email marketers look smart by keeping it simple - so long as the techies who designed them understand how their customers  do things.


Lies, damn lies and averages

Beware of 'averages' - sometimes they hide more truth than they reveal.


Data disaster: why brands should take note

Michael Weston takes a look at why the child benefit data scandal matters to digital marketers.


Email marketing: Keep it simple...

How did a reputable family of brands (whose products I enjoy a little too much) annoy me into hitting the SPAM button?

1 comment