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Author: Monica Savut

Monica Savut

Monica is Econsultancy's Research Manager. A digital marketing and technology enthusiast, she comes from a background of management consulting and market research. You can contact her at monica.savut@econsultancy.com or follow her on Twitter @MonicaSavut.

Q&A: Jeff Rajeck on real-time marketing and personalised customer experiences

Econsultancy has published a new report in partnership with IBM which gives a comprehensive overview of real-time marketing and includes detailed examples of how it's being used in South East Asia today.

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The new mobile display ecosystem: What does the future hold?

The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, includes insights from more than 20 leaders in mobile marketing, publishing and technology.

It explores the latest trends in mobile advertising and looks at what the future might hold.

I spoke to the author, Chris O'Hara, to get an insight into the main topics and trends discussed in the report.

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Take part in our 2014 Cross-Channel Marketing survey

Econsultancy and Oracle Responsys, part of the Oracle Marketing Cloud, have launched the 2014 Cross-Channel Marketing survey.

This survey aims to explore the level of integration between different digital channels and use of relationship marketing.


Q&A: Chris O'Hara on the nuts and bolts of programmatic direct

Chris O'Hara, Co-Founder and CRO of Bionic Advertising Systems, is the author responsible for our recently published Programmatic Marketing: Beyond RTB Best Practice Guide.

Below, he answers some questions about the new programmatic direct landscape and other topics covered in the report.

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Coca-Cola's storytelling: three lessons on content marketing and creativity

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.

The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.


Satisfaction with conversion rates has increased for the first time in four years

Over a quarter (28%) of companies are satisfied with their conversion rates (either 'very' or 'quite' satisfied), up by 6% since 2012 and the highest level since 2009. 

Addtionally, around three-quarters (73%, up from 65% in 2012) indicate they have seen an improvement in conversion rates in the last 12 months

The fifth annual Conversion Rate Optimization Report, produced in association with RedEye, also found that the proportion of organisations who say they experienced an increase in sales conversion rates has significantly gone up, from 60% in 2012 to 70% this year.

The research, based on a survey of almost 1,000 client-side and agency digital marketers, revealed that A/B and multivariate testing, using multiple methods to improve conversion and having a structured approach are among the seven factors most correlated with improved conversion and sales...

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Content marketing best practice in South-East Asia

South-East Asia is alive with opportunity.

Phenomenal economic growth coupled with a rapid spread of access to the internet and proliferation of mobile devices means that it's a region hungry for content.

But despite massive growth and enthusiasm for social media and content, surprisingly few organisations are grasping the opportunity to engage with the incredible number of predominantly young, tuned-in people across the region.

For this reason, Econsultancy’s new best practice guide on content marketing in South-East Asia highlights not only the opportunities for organisations, but also best practice they should follow to maximise their chances of success in this area.

Digital Cream London 2013

Marketing automation gains momentum, but are companies making the most of it?

One of the B2B roundtables at this year’s Digital Cream London event focused on marketing automation, the findings of which have just been released in our free-to-access Marketing Automation Trends Briefing, sponsored by Oracle Eloqua.

According to Econsultancy calculations, major marketing automation vendors have secured more than $150 million in additional venture capital funding in the last few months.

Coupled with the consolidation spree we’ve witnessed lately, the market shows strong growth and potential, with some analysts predicting 50% industry revenue increase in 2013.


Q&A: Andrew Campbell on eCRM and social CRM

Andrew CampbellCRM strategist and consultant Andrew Campbell is the author of our recently published Customer Relationship Management in the Social Age Best Practice Guide

Here, he answers some questions about social CRM and other topics covered in the guide.


The ‘relationship era’ is well under way, but are marketers doing enough?

P&G’s former CEO, A.G. Lafley, is credited with turning around the company under the mantra “the consumer is boss” – putting the customer at the centre of everything they do.

It sounds obvious, doesn’t it? Keep your customers happy, be in touch more often (not to sell, but just to show them some love), offer exceptional customer service and then just reap the benefits.

Or in other words, invest at least as much to retain your customers as you did to acquire them.

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How to optimise your funnel: free B2B digital marketing briefing

Econsultancy last month held Europe's largest conference devoted to B2B marketing and sales.

Our London FUNNEL event at the Emirates stadium saw some of the world's leading B2B business experts present to an audience across four streams: Plan, Align, Attract and Engage. 

The thoughts and insights shared that day, along with case studies illustrating best practice, have been used to create our B2B Digital Marketing Briefing, which is free to download.


Marketing automation wants to play matchmaker for B2B and social

FUNNEL 2012Econsultancy has this month published the second edition of the Marketing Automation Buyer’s Guide, which contains an analysis of market trends, profiles of vendors and tips for marketers who want to invest in an automation platform.

Below, I've focused on one of the trends highlighted in the report: the integration of traditional prospect data with social data and the steps that marketing automation vendors have been taking in this area.