Author: Murray Newlands


How to create an irresistible market opportunity in your pitch deck

A pitch deck has many moving parts, and one of the most important pieces is building an opportunity that an investor can't pass up. 


Publishing for millennials and reaching the 'hard-to-access' generation

Located in the heart of London’s ad-land, The Charlotte Street Hotel is an appropriate setting to meet two young publishing entrepreneurs.

Liam Harrington is the Co-Founder of UNILAD, a UK millennial-focused publisher site whilst Alex Attinger is the Managing Director of ContentClick, an ad platform and content ad network.


Cost-effective alternatives for advertising on social media

Marketing on social media can seem like a wallet buster for your average startup, but absolutely necessary for the company to grow.

With changing advertising rates and rules on social media sites such as Facebook, there are limited options for startups to advertise on these sites in a budget-friendly way.


How to use historic data to predict marketing campaign outcomes

One of the best ways to determine what will happen in the future is to look at the past.

In today’s big data-driven world, we have the ability to access and use information on how customers are interacting with our websites and social media networks. 

But if we’re capturing this information without knowing how to use it, it’s of no use.

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Making real-time marketing less creepy (how & why you should)

Ask your average person born around the turn of the century, meaning this one, about 'real time marketing' and you're likely to get a moralistic ear-raid.  

They'll talk about the theoretical evils of the NSA, randomly but comprehensively gathering personal data about any number of individuals supposedly in the name of our collective well being.

Even though almost everyone with a smartphone makes tracking their every move relatively easy with constant check-ins and status updates, there remains a deeply entrenched paranoia when it comes to any organization 'spying' on us citizens, even if we're part of the problem by being so carefree in our digital communications.

'We' don't want 'them' to be intrusive, but 'they' don't want 'us' to remain elusive. Therein lies the philosophical paradox.

In short: How can an honest marketing scheme be pervasive without being invasive?

That is the rub, of course and it’s a sea of gray area that marketers must learn to navigate..