Author: Nichola Stott

Nichola Stott

Over ten years experience in online communications with proven skills in sales, business development  and strategic partnership development. I have worked with some of the largest and most profitable online businesses and publishers in the UK across a range of industries.

Joining Yahoo! in early 2005 as a member of the search business development team, I progressed to the position of head of UK search partners with responsibility for revenues, business development, product integration; with insight into search product development and high-level data clearance.

On May 1st 2009 I launched theMediaFlow, a boutique search and social media agency specialising in SEO and social media in particularly competitive sectors. At theMediaFlow we focus on the evolution of search habits and emerging technologies, defining strategies that keep our client businesses ahead in search.

The future of search: Serendipitous Search?

I was recently asked to speak at the Econsultancy FODM event, specifically on the future of search, in a section of the day that was structured as a series of seven lightning talks, all limited to seven minutes exactly.

I looked at what’s on the horizon post-2012, namely 'Serendipitous Search'.


Cunning ways to find work via search and social media

On May 1 this year, theMediaFlow was a year old and looking toward the next stage of development which includes building the team. I find therefore, I’m rather highly-tuned to any mention of recruitment, job-seeking and job searching within the industry.

When I saw this tweet from Lyndon Antcliff (@Lyndoman) on Monday, I couldn’t help but agree that the CV/resume is dead and think there’s a number of reasons why this is the case.


Four ways to increase organic search clickthroughs

Oh, it’s a hard life at the top!

You’ve gotten your client from obscurity to page one for their most important terms. If they are in the coveted number one spot, you’ve explained to them that search engine optimisation is not a race with a finish line. You must continue the good work to maintain the position they are currently enjoying.

As a professional search engine marketer, you know that position in the SERPs (search engine results pages) is not the sole measure of success. Understanding and improving on share of voice, for a particular term can have a tangible increase in organic search visits. Let’s have a look at four different ways to increase clicks on organic search listings...