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Author: Nicholine Hayward
Half thought leader, half consultant,half agent of change, Nicholine is one of the UK's original digital evangelists and creative strategists. She helped to found search engine optimisation and marketing company Weboptimiser in 1996 and has pioneered online brand strategy ever since. She has collaborated on two books, and written several white papers including the recent Strategic Planning for the Real World and Motive, Means and Opportunity: the beginning, middle and end of brand storytelling.
Her unique strategic planning methodology harnesses free online data to deliver insights for interesting, effective and emotionally resonant business, brand and comms planning.