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Author: Nick Hammond
Nick is an experienced Digital Communications and Innovation Expert, with a track record of delivering creative solutions for brand owners that drive business performance. The Digital Filter was created to help companies innovate, supporting this aim with consultancy, effective training and creative solutions.
Current UK client list includes: The Financial Times, Haymarket Media Group, Future Publishing, IPC Magazines, Macmillan Publishing, Dennis Publishing and the PPA.
I recently attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.
Here are some observations from this session regarding voice tech, beginning with some background before looking specifically at the commercial challenges and opportunities for brands. (Please also see my recent article, Why brands should be bothered about voice bots).
Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.
The word ‘story’ is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on.
It is this transferred passion and heritage that makes the word, and associations we have with it, so powerful.
I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.
Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.
It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.
Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond.